ARTIST / EDUCATOR / WRITER / BROADCASTER/
ABOUT JOSEPH
Joseph Massie is a floral artist, educator, writer and broadcaster, and before he turned twenty five, had won five RHS Chelsea Flower Show gold medals.
Aged just twenty one, he achieved a bronze medal at the WorldSkills competition (Calgary, 2009) and a silver medal at Eurofleurs competition (Manchester, 2010). Since the early years of his career, Joseph has built a rich floral practice, lecturing extensively at prestigious museums and galleries around the world, including at the Boston Museum of Fine Art, the Dixon Gallery, Memphis, the New York Botanical Garden, and the Cleveland Museum of Art.
Broadcasting regularly as the co-host of the popular Flowers After Hours podcast, Joseph publishes both his Youtube and the Cultivate blog - both packed full of free floral resources for the flower lover. His first book, The Flower School, published worldwide in Summer 2022, became a best seller.
In 2021 Joseph created Flower Class - a digital education platform for floral designers with over 500 members worldwide - and a selection of online Masterclasses, sharing his love of teaching with students world wide.
FIRST CLASS RESOURCES FOR FLORAL DESIGNERS
ENTIRELY FOR FREE
PLEASE DOWNLOAD ONE (OR ALL) OF THE FLORAL DESIGN RESOURCES THAT SPEAK TO YOU, WITH OUR COMPLIMENTS, OR CHECK OUT OUR FULL SUITE OF FREE LESSONS RIGHT HERE.
COMPLIMENTARY - THE Smokebush Centrepiece
COMPLIMENTARY - THE 'BEST FLOWERS FOR' GUIDE
COMPLIMENTARY - THE TEXTURED SUMMER BOUQUET
INTRODUCING THE FLOWER CLASS MEMBERSHIP
Wherever you are in your floral journey, Flower Class has a pathway to success for you.
"I think there are a few reasons that hundreds of florists study with Flower Class each and every month.
Primarily, I think it's because we walk our talk - I have done for over two decades - and our methods get results. Frankly, I wouldn't be in the position I'm in, if what I taught did not work.
Whether you're an experienced floral designer with your own business, or maybe you're just starting out on your flower path, within Flower Class you'll find structured pathways and personalised support to help you achieve your goals, develop your design skills, and grow your business.
In my twenty years in the flower industry, I've learnt more than a thing or two worth sharing. My Flower Class methods are crafted directly from my own experiences as five time RHS Chelsea Flower Show Gold Medalist, with 19 national competition victories, who has competed, taught and exhibited extensively across the world, as a lead designer and installation artist.
When choosing Flower Class you are choosing to empower yourself to achieve your goals, with over 250+ classes on floral design, business strategy and design theory.
It's the most comprehensive Floral Library that I know of. I'll see you inside."
"Seriously - Joseph is amazing!"
I have been a Flower Class Professional member since it’s inception. I always look forward to the monthly tutorials which cover a large area from floral designs for different occasions, eg bridal, centre pieces or retail, to business planning. It’s excellent value for money. Joseph’s tutorials are always very detailed and unambiguous. His monthly conversation is always delivered in a friendly and humorous fashion. I definitely would not hesitate to recommend anybody to join this valuable community.
E.C. -FLORAL DESIGNER
"Your teaching is SO GOOD!"
H.H. - FLORAL DESIGNER
